To Be the Man

Blurb

To Be the Man is an autobiographical book written by professional wrestler Ric Flair and Keith Elliot Greenberg, and edited by Mark Madden. It was published by WWE Books and distributed by Simon & Schuster in July 2004. The book's title was taken from Flair's famous catchphrase: "To be the man, you gotta beat the man!"
To Be the Man reached No. 5 on the hardback, nonfiction New York Times Best Seller list. It reached No. 10 for nonfiction best-sellers in Publishers Weekly. Upon its release, Flair held a successful book signing at a Borders bookstore in his hometown of Charlotte, North Carolina. Nearly 13,000 copies sold between July 4 and July 11, according to Nielsen BookScan.