Сет Годин

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the …

The Dip: A Little Book That Teaches You When to Quit is the tenth published book by Seth Godin. It is a 76 page book that illustrates the concept of "the dip"—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through, or one worth quitting.