image of Marshall McLuhan

Marshall McLuhan

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City as classroom: Understanding language and media

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Counterblast

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Culture Is Our Business

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Essential McLuhan

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Forward Through the Rearview Mirror : Reflections o …

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From Cliché to Archetype

From Cliché to Archetype is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson. The authors discuss the various implications of the verbal cliché and of the archetype. One major facet in McLuhan's overall framework introduced in this book that is seldom noticed is the provision of a new term that …

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James Joyce: Trivial and Quadrivial

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Joyce, Aquinas, and the Poetic Process

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Laws of Media: The New Science

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Letters of Marshall McLuhan