Edward L. Bernays

Nicknamed "the father of public relations," Edward Bernays was a pioneer in the fields of propaganda and public relations, combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how corporations and politicians could manipulate public …

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in …