Marshall McLuhan

From Cliché to Archetype is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson. The authors discuss the various implications of the verbal cliché and of the archetype. One major facet in McLuhan's overall framework introduced in this book that is seldom noticed is the provision of a new term that …

La « Galaxie Gutenberg » est un essai du sociologue et philosophe Marshall McLuhan, l'un des fondateurs des études contemporaines sur les médias. Cet ouvrage est la traduction de l'édition originale:The Gutenberg Galaxy: The Making of Typographic Man, University of Toronto Press, 1962. Dans cet ouvrage, McLuhan …