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Barry Schwartz

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Behaviorism, science, and human nature

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Learning and memory

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Psychology of Learning and Behaviour

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The Battle for Human Nature: Science, Morality and …

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The Costs of Living: How Market Freedom Erodes the …

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The Paradox of Choice

The Paradox of Choice - Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and autonomy. …