Geoffrey Moore

The Gorilla Game: Picking Winners in High Technology is a book by Geoffrey A. Moore, Paul Johnson and Tom Kippola.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm, is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations …