Martin Lindstrom

Buyology: Truth and Lies About Why We Buy adalah buku laris karya Martin Lindstrom. Di buku ini, ia mengamati hal-hal yang mendorong orang membeli sesuatu. Penulis berusaha mengidentifikasi faktor yang memengaruhi keputusan pembeli di dunia penuh pesan seperti iklan, slogan, jingel, dan dorongan selebriti. Lindstrom, …

Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over …

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to …