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Why Most Things Fail: Evolution, Extinction and Economics, is a 255-page book published in 2005 by Paul Ormerod. Why Most Things Fail does for business collapse what years of journalism have done for business success. It identifies the subtle patterns that comprise the apparent disorder of failures and analyzes how …
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Butterfly Economics: A New General Theory of Social and Economic Behavior is a book by Paul Ormerod dealing with economic theory, published in 1999. The author uses a plethora of insect-related metaphors to show that an economy tends to function like a living organism and is thus able to learn and to adapt. The theory …
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