Ricardo Semler

Ricardo Semler thinks that companies ought to put employee freedom and satisfaction ahead of corporate goals.Imagine a company where employees set their own hours; where there are no offices, no job titles, no business plans; where employees get to endorse or veto any new venture; where kids are encouraged to run the …

Maverick! : The Success Story Behind the World's Most Unusual Workplace by Ricardo Semler Maverick! is essentially the autobiography of a business as well as a businessman, Ricardo Semler, Chairman of Semco, one of Brazil’s largest conglomerates. First published in Brazil in 1988 as Turning the Tables which became the …