Roy F. Baumeister

Can you resist everything except temptation? In a hedonistic age full of distractions, it's hard to possess willpower - or in fact even understand why we should need it. Yet it's actually the most important factor in achieving success and a happy life, shown to be more significant than money, looks, background or …

You are a member of a social world on a planet that is home to about 8 billion people. This social world is filled with paradox, mystery, suspense and outright absurdity. Explore how social psychology can help you make sense of your own social world with this engaging and accessible book. Roy F. Baumeister and Brad J. …

This volume provides an integrative theory firmly grounded in current psychology of the self, and offers a fresh, compelling account of one of psychology's most enigmatic behavior patterns. Professor Baumeister provides comprehensive coverage of historical and cross-cultural theories and empirical data on masochism …