The Long TAIL

Blurb

The Long Tail: Why the Future of Business Is Selling Less of More is a debut non-fiction book by Chris Anderson, Editor in chief of Wired magazine. The book was initially published on July 11, 2006 by Hyperion. The text is an expansion of his 2004 article The Long Tail in the magazine. The Long Tail appeared on the New York Times Nonfiction Best Sellers list. The book was also shortlisted for Financial Times and Goldman Sachs Business Book of the Year Award on 18 September 2006.