Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)

Name: Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Author: /author/John_E.G._Bateson_(Managing_Services_Marketing%3A_Text_and_Readings_%5B%5BThe_Dryden_Press_Series_in_Marketing%5D%5D)