Propaganda: the formation of men's attitudes

Blurb

Propaganda: The Formation of Men's Attitudes is a book on the subject of propaganda by French philosopher, theologian, legal scholar, and sociologist Jacques Ellul. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. It presents a sophisticated taxonomy for propaganda, including such paired opposites as political–sociological, vertical–horizontal, rational–irrational, and agitation–integration.
The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard and to an activity aiming to make the individual serve and conform. The work concerns propaganda as an inner control over an individual by a social force.