Total Relationship Marketing - Rethinking Marketing Management: From 4Ps to 30Rs

Name: Total Relationship Marketing - Rethinking Marketing Management: From 4Ps to 30Rs
Rating: 7.8 (1 reviews)
Author: /author/Evert_Gummesson_(Total_Relationship_Marketing_-_Rethinking_Marketing_Management%3A_From_4Ps_to_30Rs)