Obtenga el sí

Resumen

Getting to YES: Negotiating Agreement Without Giving In is a best-selling 1981 non-fiction book by Roger Fisher and William L. Ury. Reissued in 1991 with additional authorship credit to Bruce Patton, the book made appearances for years on the Business Week "Best Seller" list. The book suggests a method called "principled negotiation or negotiation of merits."