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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, …

Remarkable The sparse simple story feels timeless and universal and the illustrations are as important to telling the tale as is the text This is a book to be lingered over and savored Debbie Stoller BUST I want to be brave and different Dass memoir spills over the boundaries and scope of typical picture books and her …