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The Bulgari Connection is a 2001 novel by Fay Weldon that became notorious for its commercial tie-in: in exchange for £18,000 from the jeweler Bulgari, Weldon was required to mention the name of the jeweler at least 12 times - which was more than exceeded by the author. The 34 mentions appear in sentences such as "'A …
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Clifford Wexford, a thirty-five-year-old art dealer, and Helen Lally, the twenty-two-year-old daughter of an artist, meet, fall in love, marry, produce Nell, and divorce
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