image of Malcolm McDonald

Malcolm McDonald

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Key Customers: How to manage them profitably (Chart …

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Marketing by Matrix: 100 Practical Ways to Improve …

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Marketing Plans: How to Prepare Them, How to Use Th …

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Marketing Plans, Sixth Edition: How to prepare them …

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Marketing plans that work : targeting growth and pr …

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Market Segmentation

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Pocket Guide to the Marketing Plan

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Strategic Marketing Planning: State-of-the-art Deve …

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The Marketing Plan

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The New Marketing. Transforming the Corporate Futur …

The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with …