![](/images/cover/.tmb/thumb_0750653876-L_100_200.jpg)
...
Unknown
The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with …
1811503247616010013171070425156274321229172375529100128624136782375915