Build your own garage : blueprints and tools to unleash your company's hidden creativity

Name: Build your own garage : blueprints and tools to unleash your company's hidden creativity
Author: /author/Bernd_H._Schmitt_(Experiential_marketing_%3A_how_to_get_customers_to_sense%2C_feel%2C_think%2C_act%2C_and_relate_to_your_company_and_brands)/author/Laura_Brown_(Experiential_marketing_%3A_how_to_get_customers_to_sense%2C_feel%2C_think%2C_act%2C_and_relate_to_your_company_and_brands)

by Bernd H. Schmitt, Laura Brown

Blurb

Introduces a ground-breaking new model for managing creativity within a corporate environment, describing the dynamics of a workplace that encourages breakthrough ideas and initiative, rejects bureaucracy, questions convention, and allows employees to foster individual creative ideas. 50,000 first printing.