Business: An Integrative Approach

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The primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen... . I think the authors have done an excellent job of developing an integrated text. Kitty Campbell, Southeastern Oklahoma State University

Highly-lauded in its first edition, Frys Introduction to Business: An Integrated Framework builds on its tremendous success with the forthcoming second edition. His text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world, and brings functions and processes together.