Jihad vs. McMaailma

Blurb

Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World is a 1995 book by American political scientist Benjamin Barber, in which he puts forth a theory that describes the struggle between "McWorld" and "Jihad". Benjamin Barber similarly questions the impact of economic globalization as well as its problems for democracy.
The book was based on a March 1992 article by Barber first published in The Atlantic Monthly. The book employs the basic critique of neoliberalism seen in Barber's earlier, seminal work Strong Democracy. As neoliberal economic theory — not to be confused with social liberalism — is the force behind globalization, this critique is relevant on a much larger scale. Unregulated market forces encounter parochial forces.
These tribal forces come in many varieties: religious, cultural, ethnic, regional, local, etc. As globalization imposes a culture of its own on a population, the tribal forces feel threatened and react. More than just economic, the crises that arise from these confrontations often take on a sacred quality to the tribal elements; thus Barber's use of the term "Jihad".