The Culture of Collaboration

by Evan Rosen

Blurb

The Culture of Collaboration is a business book by Evan Rosen. It's the first book in The Culture of Collaboration series by Rosen. The second book in the series is The Bounty Effect: 7 Steps to the Culture of Collaboration.
The Culture of Collaboration explores how collaborative culture is changing business models and the nature of work. The author goes inside highly-collaborative organizations including Boeing, Toyota, the Dow Chemical Company, Procter & Gamble, DreamWorks Animation, Industrial Light & Magic, the Myelin Repair Foundation, and the Mayo Clinic. He explains how their methods can create value in almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are mirror zones and the ten cultural elements of collaboration.

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