Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

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Pub Date: 2014-06-19 Pages: 320 Language: English Publisher:. HarperCollins In 1989. Nintendo had a stranglehold on the video game industry Sega was a faltering arcade company with big aspirations and even bigger personalities Enter Tom Kalinske. whose bold. ideas and unorthodox strategies led to a ruthless showdown between Sega and Nintendo The rivalry was vicious. relentless. and highly profitable. eventually sparking a global corporate war that would be fought on several fronts:.. from living rooms and schoolyards to boardrooms and Congress It was a once-in-a-lifetime. no-holds-barred conflict that pitted brother against brother. kid against adult. Sonic against Mario. and the US against Japan.CONSOLE WARS is the true underdog tale of how Kalinske turned an industry punchline into a market leader. It's the journey of a humble family man with extraordinary imagination. who...